Kessler's - Aberdeen, SD
Kessler's has been proudly serving Aberdeen for over 75 years. Locally owned and operated, the Kessler family has been actively involved in the growth and promotion of Aberdeen, SD, and the surrounding community for over seven decades. They believe in giving back to their community and have contributed generously to local charities and local causes since the very beginning. Through an extensive full store remodel this flagship store incorporates all offerings of a typical supermarket and also offers a full assortment deli and catering department along with a floral and gift shop, full liquor store and an extensive café seating area.
Retail Philosophy
“To be remarkable for our team and our customers. Always seeking to serve others.”
Objectives
Design a flagship show store setting Kessler's apart from the competition.
Design a prototype store that establishes criteria for all future stores.
Create a laboratory store to test new retail programs.
Results
Total store sales increased 7%.
Increased foot traffic 10%.