Holiday Stationstores - Bloomington, MN
Holiday Stationstores is a recognized leader in the convenience store industry with over 500 stores throughout 10 states in the northern tier region of the United States: Minnesota, Wisconsin, Michigan, North Dakota, South Dakota, Montana, Wyoming, Idaho, Washington and Alaska. Holiday Stationstores continues to provide customers with a shopping experience that is unique to the convenience store industry.....big stores, wide aisles, wide product selection and friendly employees. Easily accessible from many major highways and interstates throughout the midwest and northern states, Holiday Stationstores features a variety of food offerings from our exclusive brands and provides our customers with the quality product they want... everyday! This new prototype moves the convenience store needle presenting itself as a retail relevant, clean, contemporary space designed to compete.
Retail Philosophy
“We work to serve our communities, customers, partners and team members by building loyal, valued relationships and being a dependable part of their everyday lives, now and into the future.”
Objectives
- Design a flagship show store setting Holiday apart from the competition.
- Design a prototype store that establishes criteria for all future stores.
- Create a laboratory store to test new retailing programs.
- Design a state-of-the-art décor and interior package to compliment the innovative fixture layout.
Results
- Dynamic and contemporary interior space.
- Substantial foot traffic increase.
- Total store sales increased by more than 25%.