We want to be your business partner. Recognizing that great strategy wins in the marketplace, dpi Creative is positioned to deliver a different and unique perspective, we are innovators and visionaries not repeaters. We know that your customers will respond. Our expertise is pulling it all together for you. All aspects of the project need to be thought out, planned and carefully integrated to design a comprehensive environment that delivers the result you are looking for.

Strategy

With break though innovations, dpi will provide strategic themes in all areas from design, execution and communication. Starting with a market position evaluation we can provide consumer research, retail results and trends. Our goal is to get you more business and generate higher profits. Everything we do is grounded in strategic common sense with the goal of attracting more traffic, building average transactions, with the ultimate goal of generating higher profits.

Repositioning

Get noticed and make an impact in the marketplace! dpi will clarify your key audience, provide key success ingredients and strategically align and reposition your merchandise and service opportunities. We will help you deliver the best consumer experience in the market. Get position. Get noticed. Get more business.

Branding

What you do, how you look, and what you say all shape the customer's experience of your brand. dpi creates unique, customer-focused brands through naming, brand identity, retail environments, packaging, print and web... anywhere your customers connect to the brand experience. We execute this through dynamic and exciting creative work that reaches out to your customers and brings your new vision to life.

Concept Design

We concept big picture creative themes from which you get to select the one that fits your situation best. This phase also provides the energy and inspiration from which we will draw upon as the project continues down the development path. The concepts will focus on tying your exterior look to the store's interior by accentuating your unique product offering. A comprehensive study of the current demographic information is taken into consideration.

Store Planning

Sound planning is the cornerstone of any store remodel or new construction. A professional store plan facilitates successful merchandising execution and increases profitability. Our store planners will work with you to develop a layout that maximizes revenue per-square-foot while remaining true to your vision.

Environmental Design

Creating an effective retail environment requires more than elegant decor and sleek fixtures. It requires creating a comprehensive look and an integrated communication package that delivers a positive, consistent message about your store at every customer's touch point. Our designers will provide you design solutions that foster customer loyalty and drive repeat sales. We work with you to develop a positive message that will be communicated to shoppers throughout the experience.

Lighting Design

Successful lighting design is fundamental to enhance the look and feel of your store. We design your plan using three distinct types of lighting:

  • Ambient Lighting is used to light the entire space.
  • Task Lighting is used for a specific purpose. Often times this will be much brighter and light a smaller area.
  • Accent Lighting is used for effect and function. There are many types of fixtures to choose from and are used to draw attention to a specific display or feature.

Logo Design

First impressions are critical to your business and it is important to make sure your logo communicates the right message. Whether it is a new design or just a re-fresh of your current logo, we can help.

Design Development

The focus in this phase is to incorporate the fixture plan and concept design theme into an all inclusive look at all areas of your store. We accomplish this through a study of all the departments and then tying them together in a design development plan.

Documentation

We deliver complete auto-cad design and construction drawings along with the applicable details. These drawings include colored renderings, elevations, floor finish plans, lighting plans, specifications, details as well as color palettes and material selections.

Procurement and Sourcing Services

To provide the most comprehensive package it is necessary to have key manufacturing and supply partners. Each partner is a subject matter expert. They must provide the best value for a particular situation. We have a large group of such partners that provide national coverage. We also offer rapid prototyping that insures a smooth transition from design to actual production.

Installation Services

We coordinate shipping, delivery and installation of your new interior on time and on budget. All materials are designed and built for ease of installation. Detailed specifications and manuals are provided. All installations are reviewed and punched out with the client to insure a successful outcome.